Barneys New York Launches Campaign Around Trans Models

Barneys New York is taking their spring 2014 catalog in a new direction. The campaign, entitled "Brothers, Sisters, Sons & Daughters, will feature several transgender models. Instead of the usual catalog, the company will be releasing photos of models and their stories, along with a series of videos. Models taking part in 'Brothers, Sisters, Sons & Daughters" include Arin Andrews, Katie Hill, May Simon and Gisele Xtravaganza.

Barney's creative director said his inspiration for the campaign had "a lot to do with the realization that such extraordinary progress has been made in the last few years for the lesbian, gay, and bisexual community, but it's striking how the transgender community has been left behind. It's disturbing and upsetting to see that."

Ten percent of all sales made on February 11 will go toward the National Center for Transgender Equality and the Lesbian, Gay, Bisexual and Transgender Community Center. After all that recent racial profiling mess, this definitely a positive development. Watch the first video from the series below.