This was good thinking. Being that everyone (especially the gays, being that Madge is gracing the stage this year:) will be watching the game this Sunday, a primetime slot provides the ideal place for GLSEN's message to reach millions of homes.
Via The Huffington Post:
"The Gay, Lesbian & Straight Education Network (GLSEN) will share its new PSA campaign targeting anti-LGBT language among teens with Super Bowl attendees at Indianapolis' Lucas Oil Stadium on Sunday. The award-winning "Think Before You Speak" campaign features stars Hilary Duff, Wanda Sykes and the NBA's Grant Hill.
"GLSEN is thrilled to share the Think Before You Speak campaign’s message of respect with tens of thousands of football fans attending the Super Bowl this year,” GLSEN Executive Director Dr. Eliza Byard said in a press release. "The PSA campaign featuring Hilary Duff, Wanda Sykes and the NBA’s Grant Hill has already reached millions of Americans across the country and we are truly grateful for this opportunity to increase awareness among a new kind of audience about the negative impact of anti-gay slurs."
View the PSA below.