Friday, November 18, 2011

'Unhate' Ads Spark Controversy



Benetton's (am I the only one who thought they went out with the 80's lol) new "Unhate" campaign has ruffled more than a few feathers since it debuted a few days ago. The ads, which feature political and religious leaders swapping saliva in a photoshopped kisses include President Barack Obama, Pope Benedict XVI, Venezuela's Hugo Chavez and more, have sparked outrage across the globe. Vatican City's reaction was particularly vitriolic, calling for the ads to removed immediately.

Of course, Benetton using socially-conscious ads is nothing new. But as VIBE's Krystal Holmes pointed out, how much good are the ads actually doing if they are pulled down so quickly and heavily criticized?  Discuss.

2 comments:

thegayte-keeper said...

LOVES IT!

Ian said...

I'm not offended by them, but I understand why the message is lost on most people...

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