Sarah Palin Inc.

Sarah Palin wants to get her name trademarked. Lest you think your eyes have deceived you, I'll type it again. Sarah Palin wants to get her name trademarked (and little Bristol's too). According to, Sarah and Bristol want to trademark their names for "entertainment and educational services:

"According to patent office application (serial # 85170226, Van Flein registered for a trademark of "Sarah Palin" on Nov. 5, 2010 -- three days after the midterm elections. The government trademark examining attorney has "found no conflicting marks that would bar registration." In other words, nobody else had already taken the proposed trademark.
A "Bristol Palin" application (serial #85130638) was filed on Sept. 15, 2010. Bristol Palin's stint with "Dancing With the Stars" premiered on Sept. 20."

For Sarah Palin's application, there are two classes of commercial service for which her name would be a registered trademark. One is for "information about political elections" and "providing a website featuring information about political issues." The second is for "educational and entertainment services ... providing motivational speaking services in the field of politics, culture, business and values."

The "Bristol Palin" application is for "educational and entertainment services, namely, providing motivational speaking services in the field of life choices."

This woman might as well wear a sign that says Still wanna vote for me? I can fix that!. I amazed that the irony of this situation escapes her. Why would you want to trademark your name as an entertainment brand when you're trying to establish yourself as a serious, viable candidate for the next presidential race (which I'm assuming she'll at least try to run for--get your wig and glasses ready Tina!)? But then again, why would a potential candidate do a reality show and use words like refudiate without a trace of shame?

I mean really, it's one thing when musicians or actors do it. Because they're entertainers. As much as I view them as artists, I (and they) recognize that they are a brand that generates millions, or sometimes billions of dollars, and is in need of protection.

Of course Sarah Palin is entertaining, but for all the wrooooong reasons. And as for Bristol, chile please. Five years from now you'll probably be praying that someone wants to infringe/misappropriate your likeness. I'm just sayin'. This is just further proof of how out-of-touch she is.

The applications haven't gone through yet because the patent office needs Palin's written consent before her name can be trademarked--that and the fact the office feel she hasn't provided enough evidence that her name has been used for commercial purposes. But I'm sure Ms. Maverick will keep on trying.