Friday, January 28, 2011

Anti-Aging Cream For 8 Year Olds?


I guess you can never start too young with body image issues. Wal-Mart is planning to unveil a line of makeup called "Geo-Girl," which is aimed at young girls 8 to 12 years old. Along with the usual mascara and blush products, the line will also include anti-aging formulas.

According to the marketing team behind the line the formulas are designed for 'young skin' and contain natural ingredients like white willow bark, chamomile, lavender and calendula, as well as anti-oxidants which are said to prevent aging.

Joel Carden, executive vice president of Pacific World, the brand's manufacturer, says the line is designed for young children who want to use 'real cosmetics, but with natural ingredients.'


All 69 products in the range will be paraben, phthalates and sulfate free, a strategy that is designed to attract parents worried about the excess chemicals in make-up.


Synthetic colours and fragrances are also avoided to reduce the risk of skin allergies.

To keep the young eco-minded generation happy, packaging will be recyclable, says Bauza.



The range will be on the shelves from February 21 and has been developed to replace the Mary-Kate and Ashley cosmetics range which was previously sold through the store.


Walmart says the targetted sector has an estimated 2 billion dollars buying power.

While Wal-mart definitely gets points for using synthetic ingredients and recyclable packaging, I don't know if it's a good idea to sell anti-aging products to young girls. After all they've barely begun grown up, let alone grown old. Of course most little girls (and some boys--although I was more of a high heels and church wigs gal myself. But I digress:) love to play with mama's makeup, so the line will definitely sell. But I think Wal-Mart should think twice before instilling the fear of lines and wrinkles in tweens.






 

6 comments:

CELIǺ THΞ ǺΖUCǺR™ said...

WOW I WAS ALL UPSET UNTIL I HEARD IT WAS NATURAL AND SAFE....

NOW ID BUY THIS FOR MY OWN NIECE TO START HER OFF EARLY IN THE HOOKER GAME...ITS FIERCE OUT THERE..MIGHT AS WELL START PRACTICING ON UR TRICK TURNING ASAP!

Mr. Toddy English said...

Seriously?
Anyway, what people should know is that a regular brand of moisturizer and tons of water will keep skin nice and fresh. All of these remedies are just to make money.

Kevin said...

Lol@Celia: Yes whore paint lessons for all!

Lifecell Skin Cream said...

This is a nice blog with good information. But one thing which have confused me that Is there is a need for anti aging products for 8 year old child? I think they don't need all these types of products.

Prevent Skin Infection said...

Hi.You have provided a good post but as per my knowledge 8 year old child do not need all these types of products. They have a very soft skin as compare to older people. All theses types of products can affect their skin and they can suffer many problems regarding their skin.

anti-aging cream said...

Now that is some adverse affect of the fashion on the kids. Childhood is a time period of innocence for all of us which should not be manipulated with things like fashion.

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